Baseball Bimbos

Corporate sponsorship. I don’t really like it, but I realize that in this day and age it is a fact of baseball life. A necessary evil. But sometimes I think things get a little out of control.

A prime example of this occurred last night, while my husband and I were channel-surfing. Well, he was; I was attempting to read a book at the same time. We decided to watch an inning or two of the Venezuela/Mexico Caribbean Series game on the MLB Network. Mexico was at bat.

Me: Hmm, his last name is Corona?

Him: No, they all say that. It’s an ad.

EKhR3xbd.jpgThen I noticed that the front of their jerseys featured some sort of logo containing prominent ears of corn, even though the name of the team, Venados de Mazatlan, translates to Mazatlan Deer (had to look this up, I don’t speak Spanish).

The clincher, though, was their batting helmets.

Me: Does that helmet say “bimbo” on it??

Him: No, that looks like a “D”.

(wait for closer shot in full 61″ high-def glory)

Me: Look, look! It does say “bimbo”! What on earth is that an ad for?

adrianx.jpgWell, this morning I found out that Grupo Bimbo is a large food conglomerate (think Unilever or Nestle). In fact, the fourth largest in the world! According to that fount of all online knowledge, Wikipedia, the word bimbo has no specific meaning in Spanish, though it has come to be practically synonymous with bread.

So, bimbo = bread. In Latin America, anyway. I’m sure there’s a good joke or two in there somewhere, but at this hour of the morning my mind just isn’t up to it. If anyone can think of a good one, leave a comment! Have a great day!

(both photos AP)

6 Comments

Living in San Diego, I see Bimbo trucks every once in a while. Since we’re so close to the border, there are a lot of little Mexican shops that I’m sure are well stocked with Bimbo stuff. I would compare it to the Mexican version of Little Debbie. Yay for Adrian! I’ve heard that he’s doing really well down there. Congrats on being the featured blog!
http://kaybee.mlblogs.com

I would hate to see MLB ever have “ads” on their uniforms like they do in NASCAR, but I suspect for some of these National teams who are playing this might be the only way they can earn enough money to field a team.

Julia
http://werbiefitz.mlblogs.com/

Nice blog, glad I found it, and congrats on being the featured blog! I hope that baseball in the US never resorts to putting ads on the back of shirts. I do like the Caribbean WS so far– great pitching duels!
-Elizabeth
http://redsoxgirl46.mlblogs.com

I’ve been watching and blogging the Series. The advertising is different, but I guess if it helps those leagues exist then so be it. I hope MLB doesn’t get that desperate. No ads on my pretty Cardinals uniforms!

Good blog!
-Kathy
http://redbirdchatter.mlblogs.com

I’m always afraid of the whole corporate sponsorship taking over MLB, too. I understand when teams need money but it does contaminate things. I remember a while back when MLB wanted to have SpiderMan bases – glad that didn’t work out! Oh and congrats on “featured blog” status!

Yup, Bimbo has the logo of a big white bear and they sell things similar to Hostess Honey Buns.
http://imbringingdiamondback.mlblogs.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: